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✪ When Typography Speaks Louder Than Words
Cal Swan, author of Language and Typography, makes this point well when he says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.”
✪ Type as Image and Lettering as Message: The Art of Magazine Typography
“‘Every font itself has a number of levels of messaging, and there’s not only the textual content—the words being written—but also the choice of a typeface is usually influential on the way we think about words. The same word in a heavy, bold propaganda kind of typeface will feel completely different to if it’s in a kind of light serif italic,‘ says [Neville] Brody.”
✪ How Typography Affects Your Brand Image
“As a whole, typography is often overlooked or forgotten about when it comes to building a brand image. That leads to the kind of shoehorned experience that that is jarring because text is used so often across many channels and promotions.”